F1 Season Launch 2019 'The Race Races On'
I'm driving up to Muswell Hill and my car's not quite a Jaguar, I bought it in Primrose Hill from Luca Badoer.
He was the worst F1 racing driver ever, started 50 races didn't score a point. So this film's for you Luca, you're definitely not in the highlight reel, maybe a YouTube one called Bangers and Shunts you even drove for Ferrari and couldn't get on the board. Honourable mentions for Taki Inoue, he was hit by the medical car twice in 1995 during the GPs of Monaco and Hungary and an apple that fell a long way from the tree and kept rolling down a hill was Jean-Paul Belmondo's son, Paul of course, who never scored a point in 27 races, 20 of which he didn't even qualify for.
Comic Relief 'Wise Words'
David Abrahams new agency Wonderhood Studios teamed up with our great friends, directors Will and Dylan to produce this beautiful film. Shot on 16mm by David Foulkes and starring Peter Mullan as the loving, doting grandfather imparting knowledge to his baby granddaughter. Wise words indeed.
Rina Sawayama ‘Cherry’
Lots of beige underwear, feathery capes, pinky hues and extravagant headdresses make up this very visually pleasing promo from Isaac Lock. Myles prepared himself for the grade by donning his own feather cape and lavish headdress. He then learned the choreography and performed for Isaac when he arrived for the grading session with the rest of the grading department acting as his backup dancers.
Nike 'Stop At Nothing'
Mike supervised this shoot in Milan. His penchant for pasta was his downfall though as he ploughed through several portions of pasta at lunchtime each day. His transformation rendered us all speechless, in fact Christian Bale employed him to coach him for his role as Dick Cheney. The Tiramisu Twins made a considerable dent in the budget as they wobbled down the streets of Navigli like two weebles binging in every trattoria they could fit through the doorway of. Now back in London Christian hasn’t returned Mike’s calls so best not to mention it, but Mike’s milkshake does bring all the boys to the yard.
Budweiser 'Wind Never Felt Better'
I once ran into Bob Dylan in the Stockport Aldi in the booze aisle. He approached me and asked me what I’d recommend to drink, I told him their Gin is excellent and they also do a great deal on Prosecco if that’s more his bag. Having had him initiated the conversation I felt enabled to ask the great man a question. I didn’t want to come over like a Superfan so I thought I’d ask a weird question. I plucked up the courage and said “What’s the best way to dry your clothes Bob?” and he replied “The answer my friend is blowing in the wind.” So Bob Dylan doesn’t use a tumble dryer. You heard that here first.
Argos 'The Christmas Fool'
The ancient Greek city of Argos was the birthplace of the heroic Perseus, beheader of Medusa and all round badass. It was also the site of the discovery of catalogue shopping which the ancient Argives used to buy all sorts of things from amphoras to temples. One of the many hellenic innovations made in Argos was the the concept of ‘Click and Collect’. Much like the platonic theory of forms it allowed its user to imagine any type of product and it would magically be available at a shop in a few days. Those Greeks were a pretty clever civilization!
Three 'Phones Are Good'
Remember a time without mobile phones? Josh and Luke do. Because they are Old with a capital 'O'. Digital Granddads the both of them. In fact the only way Josh can get hold of Luke is by phoning his parent's home phone number from memory and speaking to Mrs Todd to ask if "'Luke can come out to play." They then have to make rigid plans as to where to meet at a specific time because simple technology is beyond them. Luke is still amazed by light bulbs and Josh is constantly moaning about having to access the work server. He thinks it's something to do with tennis. Once they have finally worked out how to post produce a job they then have to get Old Man Gratt on the grade and here the problem gets even worse. Simone is still shocked when he sees cars on the road. He calls them "Horses with wheels" and is considering putting me on trial for witchcraft because I have a lighter in my pocket or as he calls it "The evil magic fire stick". What is amazing is that they got this job finished, because it's really bloody good in spite of their efforts to climb into the television box.
Libresse 'Viva la Vulva'
This highly original, ambitious, and creative ode to the vagina is TBA’s second undertaking with the equally ambitious and creative Kim Gehrig. It took a whole host of contributors and a lot of dedication to make this choir of vulvas a possibility and the result is a rather wonderful message that emanates the real power of female genitalia. Ever fascinating, these bearers of life and mistresses of pleasure are now capable of proclaiming their own self-worth through song and we love it. In a world where women’s lady parts are expected to be perfectly formed and immaculately plucked and perfumed, the film’s celebration of diversity is a welcome message. Funnily enough, it is often women who need to be convinced of the vagina’s unique beauty - men have been big fans for millennia. However, now that we are all in agreement, we can rejoice and proclaim…. Viva la Vulva!
Honda Dream Makers 'Jungle'
Who was your favourite gladiator? Don’t say Russell Crowe! I’m talking about the seminal TV show. Personally mine was Rhino, of whom I am reminded of in this great new spot for Honda. Rhino was awesome, he was more muscle than man and had those piercing eyes that chilled your soul to its core. He was also undefeated at the suspension bridge, what a legend. Rhino then made the jump into films and was in Argo, Zootropolis and the fourth Pirates of the Caribbean (You see that one? It was the really shit one until the last one came out). At school all the boys seemed to like Jet the most, many claimed to have ‘special’ dreams about her. My ‘special’ dream was when I got to dream about writing website blurbs no-one reads. Wolf was another crowd favourite but I always thought he was an idiot. One of my friends got his autograph at Elys department store in Wimbledon and he wrote “To Wolf Love From”. That’s even worse sentence structure than mine.
Honda 'The Road to Different'
Don’t you hate when you are driving down the road and all this kinetic type starts telling you that you are boring? It happened to me the other day when I was on the A60 to Worksop. It’s not my fault I was going to Worksop. It was my great-aunt's 90th birthday tea party and I had made a lovely lemon drizzle cake. I also took time to check out St Anne’s church that is noted for its organ. I found it fascinating. Worksop is also the birthplace of Bruce Dickinson, Donald Pleasance and Graham Taylor and you wouldn't call them boring. OK, maybe Graham Taylor. Look, anway I don’t know why you are calling the largest town in the Bassetlaw district of Nottinghamshire boring. That’s very rude of you Mr and Mrs Liberal Elite. Oh you’re not? Just me? OK, you might have a point.
Oscar Hudson’s new promo is an ode to LSD. Jack thought it was best to bosh a tab before grading it and discovered all these new colours that have never existed before. Once he had come to, he realised they were all just shades of yellow. Next Jamie stepped up for the conform and VFX, he too boshed a tab but unfortunately he had a bad trip which no amount of orange juice could help, he’s now gone feral and can be seen wild eyed in his magical poncho in Hoxton square feasting on pigeons.
ZOZO? ZOZO? Sounds like a french clown’s name maybe? Or an evil demon who only speaks in the third person. ZOZO MUST DRINK THE BLOOD OF A FRENCH CLOWN. ZOZO MUST POSSESS CREEPY CHILD FOR NEW HORROR FILM ON NETFLIX. ZOZO MUST REMEMBER TO PICK UP SEMI-SKIMMED MILK ON THE WAY HOME. Good old ZOZO.
Do you know why the company is called Reebok? Apparently it’s named after the Afrikaans word for a South African Antelope. The word was found in an Afrikaans Dictionary one of the founder’s grandsons won in a running race. He must have been wearing a sick pair of Reebok Classics to achieve that win.
AHDPA - Love
This is a beautiful spot from our frequent collaborators Ministèrio Dos Filmes. A lovingly made advert showing the dedication needed to care for those loved ones affected by a terrible disease. Its gentle humour helps make it so poignant. Jack enjoyed helping bring this charity job to life with a dash of colour.
Arctic Monkeys 'Four Out of Five'
The name Arctic Monkeys has always confused me. Monkeys? In the Arctic? That seems a little inhospitable for those cute little poo throwing creatures. So I did some research. And in reality the most northerly monkey in the world is the Japanese Macaque, which my C in GCSE Geography means I know that Japan is not in the Arctic. But Macaques are those cool red faced critters that chill out in the hotsprings. They are pretty cool. I’m going to start a band called Japanese Macaques and our debut album is going to be called ‘Annoying Pedant’.
'Hip Hop Cafe'
Robbie Samuels is a good friend of TBA, so when we approached us with his new short film we knew we would love it and we were right. A simple and yet ingenious idea of a café environment with everyone talking in classic hip hop lines. Plus it’s got Paul from Eastenders and that nutter from Banzai in it. Jack got on the grade and spat out some sick freestyles while spitting out sick grades much to Robbie’s dismay. Jamie jumped on the VFX with a massive clock necklace on and Robbie didn’t seem to mind that so much. Well done on the success of your film mate, we are very proud to have been a part of it!
BBC Three 'Perfect Day'
In 1997 the BBC released its seminal promo for music featuring the great and the good of the music world. And Bono. Lou Reed’s Perfect Day had been popularized by the release of Trainspotting the previous year and the BBC used it brilliantly in their iconic ad which went on to be number one for three weeks. Now 20 years on BBC3 use it to show the diversity of their presenters and viewers. It’s beautiful and meaningful and it doesn’t have Bono in it. A win-win situation!
Nike 'Nothing Beats A Londoner'
Yes Fam! Wieden + Kennedy team up with Megaforce to bring their kinetic vision to this Nike spot celebrating how hard we Londoners are. Lenny McLean, Reggie Kray, Danny Dyer and Ray Winstone would need more than a tool to take on this crew of fit young Londoners spurring each other on to greater and more extreme heights. TBA took on the post for this epic 3 minute spot that features cameos from the worlds of Grime, TV and Sport. The advert zig zags across London like a caffeinated Uber driver in rush hour and there are more roadmen in it than there are resurfacing the North Circular when you are trying to get to Ikea to buy a Fado lamp. On top of this we learn the important life lesson never to pretend to be mates with Alex Iwobi if you want a good nights sleep. The only quibble you could have is that they chose to do a scene in Morley’s - Chicken Cottage is the choice of any discerning chicken connoisseur in the capital. However we will let them off because the result is just so good. Our amazing crew put Savlon on their blisters, rubbed some Deep Heat on their crotches and shot cortisone into their eyes to get this one across the finish line.
Corona 'Luck Doesn't Play'
Mexico don't need Luck to win the World Cup, not with Hernandez in their team. Oh and his missus' dad is the pub landlord at the Boleyn, he's got Corona on draught so no matter what the result there's a result.
William Armstrong teamed up with DOP Ben Fordesman for this beautiful World Cup tie in spot. With our Simone grading remotely to Mexico. Incidentally, remotely is how Simone's beloved Azzurri will be participating in this years World Cup, watching it all via a TV remote.
Audi 'Used Cars'
Sebastian Strasser understands obsession. You don’t get to his level of brilliance without having some. So comes this Audi spot that shows the obsession of a man wanting a new car. All he can see around him are Audi cars. In the end he breaks and orders one. He is very happy. Unless I got it all wrong and this is a trailer for a reboot of John Carpenter’s ‘Christine’ and the Audis are actually stalking him waiting for the perfect moment to strike. No I’m sure I was right the first time.
'My Turtle Dove'
Here at TBA we love it when one of our kids does some of their own art. So when our Nuke Artist/Professional Metrosexual Ralph Briscoe collaborated with his amazing partner Jay to make this short film we couldn’t be prouder. A real love letter to these shores that celebrates love and diversity and shows just what a positive society we are when we choose to be. Ralph and Jay have got a staff pick on Vimeo and a write up on David Reviews among other places. Turtle Dove is cockney for ‘Love’ so…. Would you Adam and Eve it?! Our China Plates Ralph and Jay have made a Lime Kiln about Exeter City in the Peter Kay and we Turtle Dove it!!!!!!!!!!
WWF and Anthony Dickenson continue their torrid affair as he makes his third film for the charity. WWF called up Anthony late one night and asked to be ‘taken back to the Tone Zone’. Anthony didn’t hesitate as he booked them a luxury safari holiday in Africa. But once there the romance died as they saw the extent of the Ivory trade in a local marketplace. Anthony knew he had to do something to get his charity back into that loving feeling so he called up Time Based Arts and asked us nicely to make some CG elephants. We always love helping a brother out, so said yes straightaway. Everyone got on board to push this heart rendering spot through to life. Except Jack who watched a Gus Van Sant film for a grade reference. He is a proper noddy.
Isaiah Seret’s seminal piece for Alt J got all the departments at TBA into working overdrive. The narrative feels like it’s the Village of the Damned crossed with How Green is my Valley. Which are coincidently the words in the chorus. Feels like part of a larger project, with such a grand scale and story. Beautifully shot and masterfully directed, we are very proud of our work on this one!
Random Acts: An Isle Full of Noises
Jamie Whitby made this gorgeous film for Channel 4 and got David Oyelowo to recite Caliban’s soliloquy from The Tempest. Jack was all over this project because he’s dead cultured like. Inspired by the Shakespearean themes I have written a sonnet for you all;
There once was a man who’s second house was a shoe
And in the shoe there was a loo
And in that loo he did a poo
And that is why a poo is called a number two
I feel so cultured! Hang on, just been told it’s not a sonnet. And that it’s shit. OK let’s call it it a shonnet.
New York Bakery 'Edna'
thirtytwo jetted back from New York to finish off this great advert with Simone. Brilliantly shot on 35mm by Charlotte Bruus Christensen, we get to see a real slice of NY life. As they beavered away in the suite everyone got peckish working on bagels all day long so they ordered some for lunch. Dylan ordered a classic with salt beef, mustard and cornichons. A noble lunch for a noble man. Will went with smoked salmon on a bed of cream cheese seasoned with dill and cracked pepper. Elegance personified. Shirley went for egg mayonnaise with oregano, sprinkled with paprika. Fantastic taste. Simone on the other hand went for peanut butter with Skittles AND sardines AND wasabi peas all mushed up together. The man is a monster. And that is why we don’t let Simone cook for us. I do feel for his poor children.
This beautiful Nike film celebrates the career of the great Mo Farah and it shows the sacrifices and dedication needed to reach the top of your game. Much like Simone has done with colour. You don’t get to the top by occasionally looking at some Dulux swatches, no you need to live colour. Like today - Simone will only answer to the name Burnt Ochre. He spends every waking hour thinking colour - bar toilet times obviously, that would be weird. He has a tough regime of eye exercises which he is constantly doing, his eye muscles are Geoff Cape-esque, in Victorian England he'd be lining up alongside John Merrick in a freakshow. And all this to bring you the best colour possible. He needs to be knighted pronto.
Finish 'I Love Doing Dishes'
Dish washers are called dish washers but washing machines are not called clothes washers. What’s all that about? Surely that would make more sense?
Why don’t pizzas come in circular boxes?
Why do noses run but feet smell??
Why is mincemeat vegetarian but sweetbreads are meaty?
Who is spiking my coffee?
Why is the coffee mug now telling me to shut up and do some actual work?
Ben Moore Regal 'Is it still paint'
Directors Will and Dylan's sophomore films for Ben Moore bring to life a Dodo and some 80's exercise classes we'd rather forget. Thankfully Mad Lizzie and Mr Motivator weren't cast. We created a CGI Dodo and a grand master computer arm as well as colouring in these lovely spots.
Tate “Min Tanaka x Fujiko Nakaya”
Tate teamed up with BMW for this lovely chip featuring Japanese performance artist Min Tanaka dancing in a fog sculpture created by Fujiko Nakaya. The clip was directed by Ilona McIlwain at LEZ Creative and Jack was inlisted to bring his own performance to the video through the medium of colour. Jack often likes to hang out this mist in his dressing gown too so was able to give part of his very essence to the piece.
Nowness Untaggable: #city
Kibwe Tavares and Jonathan Gales of Factory Fifteen created this pagan ode to cities. Following 4 sets of women in four cities (La Paz, London, Tokyo, New Orleans) we get to see different subcultures documented and explored. Jack had a great time grading the film and talking about J.G Ballard. The clients managed to stay awake through his monologue to see his beautiful grade.
Super Bock '90 Anos A Fazer Amigos'
Delicious Portugeuse beer Super Bock has been brewing for a long time so they wanted to show this off and celebrate the different ages of pissed up people in Portugal. Simone jumped on the job eagerly with a beer in hand. The next day we found him shivering in the corner of his suite swearing never to drink again
Goldbricks In Bloom
Danny Sangra being the man of action that he is managed to raise the money, write direct and edit his first feature film. Having completed it he then managed to get the twin powers of Time Warner and Vimeo to do a joint release of it. The man is a genius and we are very proud to have twisted Jack’s arm to grade it! Only Joking Danny!
Adidas 'Pogba - Never Follow'
Adam Smith came in to grade his bonkers advert for Adidas featuring 89 million man Paul Pogba. Simone’s own football skills are the stuff of legend. Word on the street is that he once did FOUR keepie uppies IN A ROW. Proper tekkers skillz there. Unfortuantely his promising career was cut short by a freak combine harvester accident. But luckily those sexy Italian eyes were not harmed and he because the Colour grading powerhouse he is today. Basically the Paul Pogba of post production.
Sometimes Chinese - Leo Leigh is on a roll, a spring roll! hot off the success for his short film’Mother’ he has made this great short in conjunction with Channel 4’s Random Acts strand. Once again he has created some weird and horrific characters that embody elements of universal British traits, it is both sweet and sour. Like those pork balls. Jack really enjoyed working with Leo and cinematographer Stuart Bentley again, he’s the pancake that brings their crispy duck and hoisin sauce together. Having eaten takeaways in a Premier Inn he was able to draw on his experiences to bring the film to life.
Pearl and Dean 'Tumbleweed Trainer'
Thirtytwo have saddled up and crafted a wonderful spot for Pearl and Dean, a loving homage to the great Western's of Ford and Hawks.
Sheldon started chewing tobacco and talking with a drawl as he and the team created the stars of the spot - the unassuming tumbleweed. Simone really went to town with the grade and created two fantastic retro looks - the documentary style black and white 16mm and then glorious technicolor for the feature segments.
If only we could get him to take off his leather chaps now that the job has finished.
Hornbach 'Your project only belongs to you'
Ian Pons Jewell paints a portrait of male psychosis during home renovation in this spot for Hornbach through Anorak Berlin and Heimat.
Steve supervised the shoot before adding his own Flaming Galahs and Simone spent most of the grade researching and ordering cordless hand drills.
Hugo Boss 'The Scent'
Darren Aronofsky? Theo James? Hugo Boss? Bosh! Hello Dream Team!!!
Grey came to visit us to help them finish off their newest suave bad boy of a commercial for Hugo Boss’s scent.
Simone sprayed some classic Essex-Italian juice in the grade and Sheldon bought his Eau du Mick Dundee to the VFX.
A fine job done by all.
Mercedes “Time To Look Up Again”
Sebastian Strasser returns to Time Based Arts with another visual feast for a German car company - the man can’t help himself.
This time it’s Mercedes that gets to travel down the Strasser Straße.
Shot by Wolf of Wall Street’s Rodrigo Prieto, it tells the story of one man’s life growing from baby to adult.
We see his wonder as a child always looking up and seeing the joys of space and sky, filled with magical animals. As he ages his eye line lowers with the weight and responsibility of adulthood.
That is until he steps into his Mercedes Cabriolet and takes down the roof. He is forced to look up... and wonderment is restored once more.
Hope he keeps his eyes on the road though - that’s an accident waiting to happen. Silly sausage.
Peaky Blinders Series 3
Simone headed back to Birmingham for his third season of grading Peaky Blinders. Following on from his Televisual Grade of the Year for the first series, he has evolved the grade as the director and cinematographer has changed with each season.
This time it’s the fantastic Laurie Rose known for his collaborations with Ben Wheatley. And as if having Cillian Murphy and Tom Hardy wasn’t enough they’ve also added Paddy Considine to the mix. Snoop Dogg is a big fan and praise doesn’t come much higher than that.
Shell Helix Fire
Stink’s Aleksander Bach fresh from directing the feature ‘Hitman 47’ bought this spot for Shell Helix to Time Based Arts. Featuring a man who is definitely in a hurry. I know when I’m in Thailand cutting through a building site is my preferred short cut. Sheldon Gardner combined shoot supervision with the VFX supervising and managed to pop in having a child at the same time just to add a bit more stress. Jack McGinity graded this cinematic spot, helping to bring out the urgency of the mission and the heat. The dry dry heat of Bangkok. I’m sweaty just thinking about it.
Boots No7 - Lift and Luminate - Pas de Deux
Tom Harper teamed up with War and Peace alumnus George Steel to bring legendary ballerina Alessandra Ferri out of retirement for one last job.
She dances with a hologram of herself aged 19 in a fantastically stylish commercial.
Simone was on hand to bring it all to life in the grade.
My Theresa x Carolina Herrera: Something Unpredictable
Danny Sangra continues his relationship with My Theresa with another great fashion film this time for Carolina Herrera’s exclusive collection.
The story is a typically off kilter with some great Sangra wit as usual. Gold Lame´ hovering over a swimming pool is new to us too.
MEO Esta e a fibra dos Portugueses
Jose Pedro's beautiful film follows the fibre that brings us our tv programmes and our films and allows us to inhabit the world of these films as cartoons, samurai warriors, girls with guns and giant spacecraft crash into our lives. Graded by Simone remotely to Portugal.
Finish Powerball vs Ageing
The wonderful Spanish directing collective Canada joined forces with Weiden+Kennedy to make some pretty and clever spots for Finish Powerball. The two adverts ‘Heartbreak’ and ‘Ageing’ look at how we use crockery rather than the product itself.
They are eye catching and charismatic, with Simone Grattarola bringing out some lovely pastels to compliment Luke Todd’s VFX chicanery.
Time Based Arts Colour Reel Jan 2016
Let there be Colour!
Our grading team is led by Simone Grattarola. With 14 years experience Simone's extensive credit list includes award winning work for Peaky Blinders, BMW, Compare the Market, Nike, Lexus, U2 and Madonna.
The talented Jack McGinity was a colourist who Simone felt was essential to bring in to the new department. "It is obvious that Jack has a unique vision that makes him a brilliant colourist, his love and encyclopaedic knowledge of film and a brain chock full of ideas make him a real talent and a joy to work with. We're looking forward to more great things from Jack"
"We've added two new floors and more than doubled our capacity into a new building which adjoins the cottage. We've moved 3D to the top floor studio and have built a new vfx suite and two grading suites for film and commercials colour grading. We have two Da Vinci Resolves with Dolby 40 inch calibrated monitors. In addition Grade 1 has a four metre scope cinema screen, Christie 2k projector and 5.1 surround sound."
As the expansion has been ongoing we've already built up a head of steam with work for BMW, Honda, Finish, McDonalds, IKEA, Barclays, Umpqua, Samsung, Dropbox, Audi and BBC drama War and Peace.
Our colour grading reel has landed, edited by our friend Matt Nee, it's got all our latest work, plus a couple of Jack and Simone's greatest hits. The Welsh Elvis lends us his silvery tonsils for the soundtrack.
War and Peace - BBC Worldwide
War and Peace is Leo Tolstoys epic saga set in Russia in 1805, on the brink of Napoleons invasion.
Tom Harper (The Woman In Black 2, Scouting Book for Boys, This Is England '86) directed the six and a half hour long series for the BBC and Weinstein Group.
Simone had worked with Tom and the cinematographer George Steel on a number of projects previously, including War Book, Black Mirror and Peaky Blinders. Their collaboration on this has resulted in glowing reviews across the board and is being broadcast on BBC1 from January 3rd 2016 and the A&E Network in the US on 18th January 2016. The series will also be available for BBC Worldwide.
WWF - "What The World Needs Now" Will Young - Anthony Dickenson
Anthony Dickenson teams up with WWF and Will Young for a stunning piece that highlights the perils our wildlife faces. Projections filmed in African vistas showcase both the animals and Will perfectly. To be honest when we first heard about the job we were excited about the prospect of working with Stone Cold Steve Austin but on reflection we wouldn’t have made him look as great as this.
A beautiful film and an equally beautiful track that's destined for huge exposure in the name of a good cause.
All Aboard! The Sleigh Ride- Preview - BBC Four
TBA graded a very interesting project for director Luke Martin and Garden Productions for BBC4. All Aboard! The Sleigh Ride is a 2 hour journey through the arctic circle powered by reindeer. All told in real time with just the natural noises as accompaniment, it’s BBC4’s second instalment of it’s Slow TV idea. As there was minimal light at this time of year so far north the journey is told through the different light as dawn breaks until it ends as the sun vanishes. So luckily the entire film is almost entirely shot at magic hour. It’s slow pace is mesmeric and truelly relaxing. Great christmas TV viewing.
NOS 'Um movimento que não pára de crescer'
A domino effect transforms Portugal into a country of vibrant colour in Marco Martins skilful commercial for NOS, Portugal's leading telecommunications company. From beaches in the Algarve to the centre of Lisbon we see the long line of the dominos fall. We colour graded the post remotely to our friends in Portugal.
BMW - X1 The Wave - Sebastian Strasser
Sebastian Strasser and BMW take us on another ride in this film for the all new BMW X1.
Following on from the success of the previous campaign we were asked to take the vfx out of the city and into the great outdoors.
The spot was shot throughout California on a road trip that took in Death Valley, Mammoth Mountain, Yosemite, San Fran and the redwood forests of Humbolt.
We follow an attractive couple who seem completely unconcerned that the world is undulating beneath them and have a great laugh driving around, speeding over bumps and avoiding cataclysmic impromptu waterfalls. Full visual effects post work was completed at Time Based Arts including a remote grade with LA.
The two Bens create a beautifully shot showcase for all that is great in Scotland, although they seem to have dropped the Irn Bru Factory shot?! Mike Skrgatic tears off his shirt, smears blue warpaint across his face and stands on his desk bellowing out Flower of Scotland everytime this clip is played.