HP 'AI Companion'

Directed by Mackenzie Sheppard, this playful spot aims to highlight how HP’s AI companion can help spark creativity. A moment of inspiration takes magical effect with beautifully crafted CG elements bursting to life at the fingertips of a budding writer.

Agency: Droga5
Production: ProdCo
Director: Mackenzie Sheppard
DOP: Filip Marek

Editorial: Cartel
Editor: Nate Katz

VFX: Time Based Arts
2D Lead: Sheldon Gardner
2D Artists: Ria Shroff, Manolo Perez, Lucy Lawrence, Viola Bascombe, Danny Peoples, Grant White, Liam Doyle, Miguel Carballal, Mike Outlaw, Olivia O'Neil, Stephen Grasso & Valentina Bartiromo
3D Lead: Sam Osborne
3D Artists: Chris Wood, Tushar Kewlani, Dan Hope, Dan Lane, Federico Vanone, Joe Ibbett, Maxime Ponsart, Nick Smalley, Hendrik Kramer, Teodora Retegan & Nigel Timms
Concept Design: Stephen Ross, Doug McGinness, Tom Robinson
Post Producer: Tom Manton & Matt Squires
Production Assistant: Lily Barron

Grading: Time Based Arts
Colourist: Ruth Wardell
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Sound Design: Yuka Otsuki

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CREATIVE CIRCLE
Silver / VFX

D&AD
Wooden Pencil / VFX CGI