Andrex ‘Push Like You're Pooing’

King She directs this playful but powerful visual for Andrex to tackle the taboo of labour poo. Whilst 75% of women have a fear of pooing during labour, 100% of women don't care about it afterwards.

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Agency: FCB
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Production: Somesuch
Director: KingShe
DOP: Lasse Frank

Edit: Tenthree
Editor: Ellie Johnson

VFX: Time Based Arts
VFX Supervisor: Miguel Wratten
2D Artists: Jasmine Cooper, Jess Gorick, Lucy Lawrence, Matt Jackson, Olivia O'Neil, Ria Shroff, Simon Melin, Tom Robinson, Viola Bascombe
Producer: Sian Jenkins

Grading: Time Based Arts
Colourist: Simone Grattarola

Sound: 750
Sound Designer: Jake Ashwell

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