Under Armour AJ ‘Base Layer’

Director Harley Weir evokes themes of passion and determination in these captivating films starring Anthony Joshua and Konaté. The highly stylized aesthetic artfully captures the distinction between the grittiness of sport and the euphoric feeling when you win. 

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Agency: Uncommon 
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Production: Art Partner 
Director: Harley Weir
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VFX:  Time Based Arts
Creative Director: Dave Hunt
2D Lead: Joe Tang & Jasmine Cooper
2D Artists: Leo Weston, Ollie Ramsey, Matt Jackson, Lucy Lawrence, James Pratt, Grant White, Danny Peoples, Simon Melin, Ria Shroff
Producer: Mia Saunders

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