Apple Music 'Made By Sound'

Created by TBWA\Media Arts Lab in partnership with Fred Again, Nest Acoustics and Optical Arts, Apple’s new brand identity sees sound waves captured in liquid form and distilled to create a distinct visual world.

Creative and Design Agency: TBWA\Media Arts Lab

Production Company: Optical ArtsDirector: Joe Jackson

Music: Fred Again
Music Collaborator: NEST Acoustics
VFX: Time Based ArtsColor & Finishing: TrafikMusic Mix: Model Citizen Creative
Retouching (Stills): Optical Arts
Post-Production (Stills) + Color Conversion: Epilogue
Type Design Consultation and Vector Logo Illustration + Reconstruction: Plau

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