Nike 'Scary Good'

Designed to highlight fearlessness in football, Nike’s multi-faceted campaign features renowned athletes including Kylian Mbappé, Alexia Putellas, Ronaldinho Gaúcho and Erling Haaland. Created by nine different directors from the inimitable Prod Co roster, each player adopts a frightening alter ego, becoming a menacing ‘nightmare’ for their opponents.

Agency: Wieden+Kennedy
Production: Prodco
Director: Ian Pons Jewell
Directors: Rick Darge, Mau Morgo, Alice Kunisue, Leonn Ward, Lee Hardcastle, Thomas Ormonde, Alex Takács and Luna Carmoon
DOPs: Andreas Johannessen, Ben Fordesman, Dustin Lane, Mauro Chiarello, Octavio Arias, Phedon Papamichael

Edit: Trim
Editors: Joseph Taylor, James Forbes-Robertston, Thomas Grove Carter

VFX: Time Based Arts
VFX Supervisor: Jon Park

2D Lead: Leo Weston

2D Artists: Andre Bittencourt, Jasmine Cooper, Chris Fraser, Giles Hicks, Grant
White, Jack Stone, Matt Jackson, Ria Shroff, Ollie Ramsey, Sarah
Breakwell, Olivia O’Neil, Timo Huber, Adam Fenwick
3D Lead: Mike Battcock
3D Artists: Ashley West, Bethan Williams, Emma Malric, Federico Vanono, Ian
Baird, Kristoffer Andersson, Teodora Retegan
Design: Tom Robinson, Stephen Ross, Jess Gorrick

Executive Producer: Tom Johnson
Producers: Matt Squires, Alessandro Tessa and Lily Barron

Grading: Time Based Arts
Colourist: Ruth Wardell & Daniela Rotaru

Producer: Théa Dagnaud & Dan Kreeger

‍