EE 'Yes Boys'

Hugh Mulhern and Aria Shahrokhshahi direct this poignant film tackling harmful online influences ahead of the World Cup. Research with Professor Ben Hine, in partnership with EE, found that 42% of boys aged 11–16 encounter content suggesting that men shouldn’t show emotions or that boys need to “toughen up.” The campaign shifts the spotlight on to positive mentors by celebrating football communities as a tool against harmful online content.

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Client: EE



Agency: Saatchi & Saatchi
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Production: Object & Animal 
Director: Hugh Mulhern & Aria Shahrokhshahi
DOP: Jaime Ackroyd & Kai Blamey

Edit: The Assembly Rooms
Editor: Sam Rice Edwards &  Jack Foster

VFX: Time Based Arts
VFX Supervisor: Pete Smith  
2D Lead: Leo Weston
2D Artists: Frankie Foster, Ross Ferguson, Andre Bittencourt, Danny Peoples, Jasmine Cooper
Designer: Stephen Ross
Producer: Matt Squires
 
Grading: Pundersons Garden
Colourist: John O'Riordan
Colour Assist: Alex Cameron
Producer: Grace Conway 

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Sound: Factory
Sound Designer: James Utting 

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