Budweiser 'American Icons'

Directed by Henry-Alex Rubin for the Super Bowl, this all-American spot features seamless VFX and creature craft to tell the heartwarming story of an unlikely friendship. Aptly soundtracked by Lynyrd Skynyrd’s ‘Free Bird’, the sentimental film follows a foal and chick’s journey to adulthood as they gallop through the St. Louis countryside. The film has been named as one of the most-liked Super Bowl commercials by Variety, one of the most effective ads by Forbes and it took the number 1 spot in USA Today’s Super Bowl Ad Meter.

‍

Agency: BBDO

Production: Smuggler
Director: Henry-Alex Rubin
DOP: Ryley Brown

Edit: Work
Editor: Neil Smith

VFX: Time Based Arts
Creative Director: Dave Hunt & Sheldon Gardner
VFX Supervisor: Sheldon Gardner
Head of Animation: Nick Smalley
CG Supervisors: Mike Battcock & Sam Osborne
2D Artists: Jasmine Cooper, Lucy Lawerence, Olivia O’Neil  Matt Shires, Viola Bascombe, Frankie Foster, Ross Ferguson, Manolo Perez, Liam Doyle, Miguel Carballal, Sarah Breakwell, Tanguy Lemonnier & Billy Stockwell
3D Artists: Chris Wood, Hendrik Kramer, Aksynia Gatsenko, Oliver Lémery, Federico Vanone, Joe Ibbett, Ian Baird, Bethan Williams, Elia Göttlicher, Teodora Retegan, Ashley West,    Ihor Obukhovskyi,  Ben Cantor, Jake Thompson, Francesco Barbera, Gaël Kerchenbaum, Tom Keijer, Victor Vinyals, Dan Lane, Alastair Hearsum & Joe Trimby
Executive Producer: Sian Jenkins
Producer: Roman Lukyanov
Production Assistant: Lily Barron

Grading: Time Based Arts
Colourist: Simone Grattarola
Colour Assists: Tom Matthews & Aiden Tobin

Sound: Soundtree
Sound Designer: Neil Athale

‍